The female company
„extra protection“
DIR: @helenaherbfilm
DoP: @rebeccalikespictures
Production: @digitalsinn
Agency: @greygermany
Executive: @vorstopper555
Producer: @divad10999 / @vivianevoelker_
PA: @nnizzle
Trainee: @sultanswaiss
1AD: Sinan Özarslan
OB: Jonathan Beck
Sound: Dennis Groß
ArtDept: @jonasfehrenberg
Props: @zinnoberblumen
Music: @hooked.audio
Mix: @hastingsaudionetwork
Grading: @sslzmnn_colour rep’d by @boldbreed_agency_for_creatives
Online: @thekaithor
personal note: domestic violence, sexual abuse and femicides are sensitive topics that need a lot of attention and compassion. a campaign that wants to inform and offer help to victims sounds like a great idea worth supporting, which is why I got involved in this project in the first place.
however, I do agree with the general criticism on The Female Company‘s decision to link their activism to capitalist interests by promoting the website through a luxury product.
help shouldn’t be hidden behind a “paywall” or price tag. a sensitive topic like this should not be used to raise profits!
although, I do believe the website is a great resource to inform about the problem and to offer help - as long as it is accessible to everyone and not exclusive to buyers of a product.
nonetheless I’m happy with the outcome of the spot and thankful for the opportunity to work with such a dedicated production team to help raise awareness for a critical issue!